Strategy

Underpinned by a strong and loyal customer base, and unique position transcending ultra-luxury and high-performance, we have a clear vision to become the world’s most desirable ultra-luxury British performance brand

Create a breathtaking and comprehensive core portfolio across front-engine, SUV and mid-engine, enhanced by a strategically aligned Specials programme

Deepen the integration of sustainability into our business and improving our performance through our Racing. Green. strategy

Attract and retain a talented and skillful team with experience and understanding of the ultra-luxury automotive sector, focused on building a collaborative and cross-functional way of working