Intensity. Driven.
We have an unstoppable quest for profound gratification.
A desire to capture the pure human emotion of the driving experience.
To create a connection between driver and sportscar so deep and so strong it becomes addictive.
It’s the sense of absolute performance meeting exquisite luxury.
It’s the feeling that causes your neck hairs to raise and your heart to jump as soon as you hear the engine start.
It’s the stomach-wrenching, eye-widening, pulse-racing pleasure as you put your foot down and drive.
It is Intensity. Driven.
A brief history of the Aston Martin ‘wings’ logo
In 1927 Aston Martin introduced a new badge, in the shape open wings to replace its previous round logo. In 1930 the badge was redesigned and now had tapered, pointed wings, in a V shape.
1932 was the year the logo took the form most people associate with ‘Aston Martin’. The wings acquired feathers, while the company name was elegantly inscribed in silver within a centrally positioned black rectangle.
During the 1930s, Egyptology had become increasingly popular. Ancient Egyptians revered the scarab beetle as an extension of the sun god – they signified new beginnings. Inspired by this, and as a nod to the restructuring of the company’s ownership, the logo was designed by racing driver and The Autocar editor Sammy Davis. The badge was first seen on the Aston Martin racer, LM1, which Davis bought and adapted to become his everyday driver. The new logo began to appear on marketing materials and, eventually, on all Aston Martin production cars.
CLICK HERE TO SEE THE FORGING OF THE FIRST NEW WINGS
VANGUARD OF TECHNOLOGY
We create sports cars on the brink of the impossible. Hypercars with enough downforce to drive on the ceiling. SUVs capable of reaching 60mph (96kph) in 3.1 seconds. Our sports cars demand that we are on the forefront of engineering, relentlessly pursuing innovation.
WINNING BLOODLINE & WILL TO WIN
In 1933, we were class winners at Le Mans. In 1959 we won it all. In 2021, we rejoined F1®. Our sports cars have been forged in competition, conceived as racers and speedsters, born with the DNA to go faster and compete harder. Sports cars created with a will to win.
ULTRA LUXURY & BRITISH MASTERY
A marriage of performance & design, our cars capture the beauty and craft of British luxury. They’re sports cars built into culture, driven by rock stars, rap stars and royalty. Beautiful, rare and addictive, they’re masterpieces of design and engineering.
SENSORIALLY SUPERCHARGED
A signature engine sound carefully tuned to perfection. The touch of a painted finish that has taken fifty hours to achieve. The deep scent of grain-free leather. Your pupils dilating in wistful longing. Designed in perfect proportion, our sports cars intensify your senses.
BESPOKE AT THE EXTREME
Our sports cars are bespoke to you. One of one. Perhaps wings made from solid gold. Or hand-stitched leather grab handles. Even paint with pigment found only in Japan. Custom-made so that every sports car we produce has the potential to be the only one of its kind we produce.
